On October 19th, Swarovski Elements launched Jawaher, the newest luxury in Arabian fashion. The brand transforms home decor, jewelry and traditional dress into bedazzled style. Jawaher is the Arabic word for jewel. Abayas, sheilas and cellphones are among the many items being bedazzled by fashionistas and bling luvers everywhere, so this launch is quite fitting.Jawaher features top couture designers from the gulf region including; UAE’s Sweet Lady, Kanzi, Alessandra Rich, Aristeo, Ziad Antoun, Aiisha Ramadan, Toujouri, Biyan, Eric Choong, Melinda Looi, Biyan and Dato Tom Abang Saufi and Rasha Khouri from Dia Boutique.
The Jawaher exhibition will be showcased to the public from October 20th-November 1st 2010 at 24 Great Marlborough St. in London. For more info, click HERE
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