Monday, 13 June 2011

YSL in Morocco for Spring 2011 Ad

Yves Saint Laurent has a new face for its Spring 2011 Collection and her name is Arizona Muse. Photographers Inez van Lamsweerde and Vinoodh Matadin shot the advertisement campaign in the gardens of a 1930s villa in Marrakech's Palmeraie resort.

Yves Saint Laurent was an Algerian born French fashion designer whose culture and heritage very much influenced his art. He even bought a home in Morocco which he named "Villa Mabrouka," meaning House of Luck.


“I owe my boldness to this country. I feel like this culture has become my own culture: I wasn’t simply content to import it, but I also wanted to integrate, transform and adapt the heritage of Morocco,” said Laurent about his beloved country of origin.

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