Thursday 30 June 2011

DAS Collection Abayas Now at Harrods!

It's really great when young Muslimahs create a positive name for themselves in society, so it was awesome to find out that the one and only Harrods has now began to carry DAS Collection abayas by the Emirati designing duo, Hind and Reem Beljafla!

The sisters began designing abayas when they realized that there weren't many styles of abayas for women to choose from, at the time. They wanted to create stylish abayas that still remained true to their essence, "It never loses its identity - the target is to cover the woman's body so there is no harm in playing with the fabrics," says Reem.

Reem Beljafla has won "Best Business Woman of the Year" as well as "Best Design Business" at the Mohammed bin Rasid Awards for Young Business Leaders.

If you're in London, you can find the DAS Collection at Harrod's and you can check out all of the gorgeous abayas on their website: HERE

Here is a snippet of Hind Beljafla discussing entrepreneurship:


And here are some of the DAS Collection style abayas that made their debut during Dubai Fashion Week 2011.


No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...